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Digital Press Printing Is The Reproduction Of Digital Images On A Physical Surface. It Is Generally Used For Short Print Runs, And For The Customization Of Print Media. The Process Differs From Lithography, Flexography, Gravure, And Letterpress Printing In Several Ways: Every Print Can Be Different, Because Printing Plates Are Not Required, As In Traditional Methods; There Is Less Wasted Chemical And Paper, Because There Is No Need To Bring The Image Up To Colour And Check For Registration And Position. Because There Is Less Initial Setup, It Is Useful For Rapid Prototyping, And Cost Effective For Small Print Runs.